Ginna Winfree Burrell’s practice is focused on all aspects of alcoholic beverage licensing and regulation. Before joining GSRM, Ginna served as Assistant Director and, most recently, as Interim Director of the Tennessee Alcoholic Beverage Commission (TABC). Ginna’s hands-on experience working at the TABC gives her a competitive edge and tangible insight into what is needed to overcome any challenges regarding her client’s licensing and/or other alcoholic beverage initiatives. Ginna is professionally connected to many of the decision-makers in the alcoholic beverage industry. From having done the job herself, she understands the often specific information administrators require to realize her client’s desired outcome. Ginna’s practical skills allow her to streamline the licensing process, saving her clients both time and resources.

Ginna’s clients include restaurants, hotels, bars, clubs, resorts, and other venues that serve and/or sell alcoholic beverages, manufacturers, importers, wholesalers, and retailers of alcoholic beverages in Tennessee and beyond state lines. She counsels clients on the full spectrum of alcoholic beverage law disciplines, ranging from state and federal liquor license requirements; to regulatory, entitlement, and enforcement matters; to temporary and emergency suspension hearings. Ginna is also involved in probation and consent violations, disciplinary orders, and appeals. In addition, Ginna works productively with the TABC regarding citations, enforcement matters, administrative hearings, and other court actions about alcoholic beverage-related ordinances, statutes, and regulations.

With a steadfast focus on getting to yes in all types of negotiations, Ginna consistently delivers outstanding communication abilities. She is proficient in applying the law to everyday business scenarios, particularly when working with antagonistic or difficult personalities. Obstacles do not easily daunt Ginna. Her calm demeanor and multi-dimensional capacity to listen often create mutually beneficial solutions that may seem unattainable at the preliminary discussion stage.

Ginna has served as an invited speaker and industry commentator on topics related to the alcoholic beverage industry. She is also the Southern Regional Vice Chair and member of the Board of Directors for the National Conference of State Liquor Administrators.